Media Planning and Media Buying | SelectMedia Partners

"Our Experience Covers it all ...."

Media Planning & Buying

Marketing Research

Advertising

Our Goal

To help your business grow profitably through effective use of your advertising dollars.

Our Philosophy

We started our business out of a love for the advertising and media business. It's in our blood! We have spent most of our careers planning and placing advertising for full service and in-house ad agencies. SelectMedia Partners goal is to work with businesses that will allow us to partner with them. We think and work like a client and want to see results for our clients

Whether your needs are simple or complex, we would like the opportunity to become part of your team to help you build a successful and profitable business.

Partnerships

Our Clients partner with us:

	Our experience covers it all: Advertising, Marketing Research, Media Planning & Buying
	We save our clients money and we produce results
	We provide expertise in all markets across the United States and Canada

Advertising Agencies partner with us:

	Our experience covers it all .... we bring them expertise !
	In lieu of maintaining staff media planners & buyers
	To supplement their own media planning & buying efforts
	We provide expertise in all markets across the United States and Canada that they may be unfamiliar

Our Promise

We make a promise to you that we will improve the cost efficiency of your media buys, save you time and money in the process and exceed your expectations.

Our Credentials

Over 50 years of combined media planning and buying experience with full service agencies as well as in-house agencies.

Our Tools

We have the tools and data to meet your needs including Arbitron Radio Ratings Data and Nielsen Television Ratings Data. We utilize the most sophisticated broadcast buying software on the market which enables us to customize each media buy based on the client's needs. Additional research is available for every medium we place.

Customer Service

We believe in going the extra mile in everything we do. We're not afraid of hard work and will work hard for your company. We're in business to develop long-term relationships and will strive to exceed your expectations. Always !

Our Services Include

	Marketing Research
	Identifying and prioritizing marketing objectives
	Defining your target audience and markets
	Developing media plans
	Negotiations with the media
	Recommendations to clients prior to placement of buys
	Placement of media buys
	Communicating traffic instructions to stations
	On-going maintenance of media schedules
	Invoice Reconciliation
	Negotiations with stations and vendors when billing problems are identified
	Processing and approving billing for payment including co-op forms
	The evaluating of sales and the determination of budget allocation
	Maintaining Budget to Actual spending reports
	Developing and producing specialized reports for clients
	Being fully engaged in required meetings & conference calls
	Pursuing potential advertising opportunities across all markets in the United States and Canada to further enhance client's reach in the marketplace
	Other media related services as they arise


	Our Coverage We cover all markets in the United States and Canada. What we do: Television and Radio Planning, negotiating and placement of over $14.0 Million annually in major markets. Extensive market research precedes all buys to determine the most effective mix of stations. Cable Research, planning, negotiating and buying down to the zip code level for individual store promotions and total market coverage for major events to coincide with over-the-air broadcast. Outdoor Turnkey handling of placement and production of posters and bulletins in over 200 cities. Magazine Research and placement in national and regional consumer and business-to-business publications including the negotiations for Business Reply Cards and preprinted fragrance and cosmetic inserts. Newspaper Research and placement including rates and coverage of zoned edition options based on store's trade market areas for both ROP and preprinted inserts. Direct Mail Established database marketing department with 3.0 million names on a proprietary credit card. Directed implementation of outside vendor software to analyze customer purchases and execute mailings of 30 million pieces of mail annually. Sports Marketing Evaluate and negotiate signage, television, radio and special event packages with the Carolina Panthers, Charlotte Hornets, and Radio Networks for the Panthers, Duke Blue Devils and Tar Heels. Co-op Develop, present, negotiate and implement national vendor co-op promotions using TV, Cable, Radio, Newspaper, Outdoor, Direct Mail and Sports Marketing. Many vendors will pay 100%.

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7127 Hopeton Road - Charlotte NC 28210