Planning & Buying

"Our Experience Covers it all ...."

Media Planning & Buying

Television and Radio

Planning, negotiating and placement of over $14.0 Million annually in major markets. Extensive market research precedes all buys to determine the most effective mix of stations.

Cable

Research, planning, negotiating and buying down to the zip code level for individual store promotions and total market coverage for major events to coincide with over-the-air broadcast.

Outdoor

Turnkey handling of placement and production of posters and bulletins in over 200 cities.

Magazine

Research and placement in national and regional consumer and business-to-business publications including the negotiations for Business Reply Cards and preprinted fragrance and cosmetic inserts.

Newspaper

Research and placement including rates and coverage of zoned edition options based on store's trade market areas for both ROP and preprinted inserts.

Direct Mail

Established database marketing department with 3.0 million names on a proprietary credit card. Directed implementation of outside vendor software to analyze customer purchases and execute mailings of 30 million pieces of mail annually.

Sports Marketing

Evaluate and negotiate signage, television, radio and special event packages with the Carolina Panthers, Charlotte Hornets, and Radio Networks for the Panthers, Duke Blue Devils and Tar Heels.

Co-op

Develop, present, negotiate and implement national vendor co-op promotions using TV, Cable, Radio, Newspaper, Outdoor, Direct Mail and Sports Marketing. Many vendors will pay 100%.


	Our Coverage We cover all markets in the United States and Canada. Our Promise We make a promise to you that we will improve the cost efficiency of your media buys, save you time and money in the process and exceed your expectations. Our Tools We have the tools and data to meet your needs including Arbitron Radio Ratings Data and Nielsen Television Ratings Data. We utilize the most sophisticated broadcast buying software on the market which enables us to customize each media buy based on the client's needs. Additional research is available for every medium we place. Our Credentials Over 50 years of combined media planning and buying experience with full service agencies as well as in-house agencies.

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7127 Hopeton Road - Charlotte NC 28210